Briefing Media, the world’s leading agribusiness media and information company backed by Lyceum Capital, today announces a strategic partnership with Urner Barry Publications Inc., the US-based data business focusing on poultry, egg, meat, seafood and other protein-related segments of the food industry. The deal will see Briefing Media combine forces with Urner Barry’s 3,000+ clients, giving customers of both groups increased coverage in Europe and the US.
This is the second add-on for Briefing Media since Lyceum invested in the business in 2015. It follows the acquisition of Toulouse-based Global Data Systems in June 2016. The partnership with Urner Barry demonstrates Briefing Media’s commitment to global expansion and building on its strong base in agriculture to develop specialist data and news services. It further develops Briefing Media’s range of business critical, authoritative market analysis products for the global food industry.
Briefing Media already serves over 500,000 international agribusiness professionals, providing analysis, data, pricing, and market intelligence. The firm’s brands are recognised leaders within their niches providing high value intelligence on all points of the agriculture value chain.
Daniel Adler, Partner at Lyceum Capital and board member of Briefing Media said: “Fast, reliable and up to date information and analysis are vital for food producers aiming to improve their businesses and optimise their yields. Briefing Media has emerged as the leading provider of such data and insight. Since our investment, we have seen the business evolve into a sophisticated platform with scale, to serve an increasingly international customer base. The latest acquisition is a further continuation of this trend and will significantly expand both the customer base and product offering.”
Commenting on the deal Briefing Media’s CEO, Neil Thackray said “Urner Barry has a strong heritage, and has been relied on by generations of agribusiness professionals to provide the information they need to run their businesses. Our strategic partnership will be hugely valuable for both companies and we look forward to cementing our position as the leading global provider of agricultural information.”